0000001753 00000 n 0000002107 00000 n !�b�l�u��e��c�/} t7���Rx4 �����>C���R��;���QR�sE�t�A8̞��2��iM ��d`��t���!��S6�/&f����[�������!�8�m���>Lg�}�$�f2�2X��021.�o�_����T��R�0���$� �"�^FqsF�rF�֠_@��2 1�0�2d �4��������z쓾 iV��@Z����*���ߔN��1}4�B(h��i�d�M n[� 214 0 obj <> endobj Title of This Case Is Reasons Behind The Failure of Nokia: A Case Study on Nokia . When time passes new players enter into the market with new H�\�͊�@��}���݋&�:�T�`� .�q�bR:�1 1.���ϯ�4�$e=���~����ߧ�9�ٝ����u�MMt�x��lY��k�o���R�Y���9^��iȪ��?�����9˿Mm����~m�. ?���O��~v�Z�6��}�ǯ�%����eߦ��|Ik�=��>FW���`���z�뱯/�ڳ=Z؂����i���h:=��N�_���7��f����)� lB��&� lB��&� lB��&� lB��&� lB��&� l�� 0000014840 00000 n Some features of the site may not work correctly. 0000013588 00000 n 500 45 0000137893 00000 n ��� 0000009362 00000 n endstream endobj 501 0 obj <>/Metadata 54 0 R/PageLabels 51 0 R/Pages 53 0 R/StructTreeRoot 56 0 R/Type/Catalog/ViewerPreferences<>>> endobj 502 0 obj <>/Font<>/ProcSet[/PDF/Text]/XObject<>>>/Rotate 0/StructParents 2/TrimBox[0.0 0.0 595.276 841.89]/Type/Page>> endobj 503 0 obj <> endobj 504 0 obj <> endobj 505 0 obj <> endobj 506 0 obj <> endobj 507 0 obj <>stream xref 0000100691 00000 n 0000011977 00000 n 0000008578 00000 n 233 0 obj <>/Encrypt 215 0 R/Filter/FlateDecode/ID[<091572C98C45424A9A7AE06E8DFD6CCC>]/Index[214 41]/Info 213 0 R/Length 93/Prev 70518/Root 216 0 R/Size 255/Type/XRef/W[1 2 1]>>stream 0000007902 00000 n endstream endobj 215 0 obj <>>>/Filter/Standard/Length 128/O(\(������l\(�O\n[n�=�� �А�#z�)/P -1052/R 4/StmF/StdCF/StrF/StdCF/U(��f�NO�Ǖ��� )/V 4>> endobj 216 0 obj <>/Metadata 12 0 R/Outlines 16 0 R/PageLayout/OneColumn/Pages 212 0 R/StructTreeRoot 33 0 R/Type/Catalog>> endobj 217 0 obj <>/ExtGState<>/Font<>/XObject<>>>/Rotate 0/StructParents 0/Tabs/S/Type/Page>> endobj 218 0 obj <>stream 2. 0000014150 00000 n Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. In 2013, the average cost of a SIM card was $125 and this figure was as high as $1,500 in 2010. 0000008014 00000 n In past time, Nokia is the one of the successful leader in mobile phone market and their products are top on selling and Nokia cover larger market share of mobile phones. 0000004249 00000 n 0000008041 00000 n 0000167608 00000 n general acceptability of mobile marketing in Turkey. 0000012719 00000 n Case Study 4: The Collapse of Nokia’s Mobile Phone Business: Wisdom and Stupidity in Strategic Decision-making . In this case study, Red Bull’s social media and mobile marketing strategies are highlighted and summarized using a couple examples of recent, successful implementation. 0000005741 00000 n 0000003980 00000 n 0000138035 00000 n The quality of success depends on how effectively a company or brand can leverage its unique competitive attributes through contents, campaigns, contests and interactions on Abstract: Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. endstream endobj 543 0 obj <>/Filter/FlateDecode/Index[56 444]/Length 38/Size 500/Type/XRef/W[1 1 1]>>stream 0000011620 00000 n The nature and potential of mobile marketing are discussed and so are the ethical issues affecting mobile marketing. 0000006542 00000 n 0000137443 00000 n 0 0000004893 00000 n %%EOF A discussion of brand loyalty approaches and their applicability for different markets, View 15 excerpts, references background and methods, By clicking accept or continuing to use the site, you agree to the terms outlined in our. %PDF-1.4 %���� 0000188592 00000 n 0000138750 00000 n startxref $��``bdHqiH�g�~` `�[ 0 0000002578 00000 n 0000050980 00000 n h�bbd``b`z$���� �\ �~H�}�A�' ��b��X/A�tA,+ !�$X,@( �( � The use of mobile marketing can provide advertisers with a big opportunity of enhancing consumer exposure to a brand, thus increasing brand awareness. This study investigated mobile marketing practices at Safaricom and how they influence brand equity. 544 0 obj <>stream 500 0 obj <> endobj Extremely low availability of low-cost or In … 0000003866 00000 n r�11s��?��>J:B2�cϬ�Zȗ�#�"� D`L�ڨ����[�=���aد�q�㽣�)~�୑znm CASE STUDY Case Synopsis M-Pesa is a mobile money service that was officially launched in Kenya, in March 2007, by Safaricom (part of the Vodafone Group), the local Kenyan leading mobile phone operator. The study reviewed literature related to the subject and employed the case study approach. Ɂ�W�l�%X]s���Kf�{���4���9���7�0�Zā�˫�Ǟ��"N�Ǝۊ���Dt(������x��B|���;��# �J!6j:��,OQ >��R�ާT/�D7�{����h�w)�����dR�B���{^Ǟ�D�K�c��&&��t�v�$�px?_��$S��H�?�mgu?�~xB��� �|�O�������=,�]~�S� 0000014991 00000 n )���wz�ɠP�jGa�a�@=*�¸P@.��������#���K� �s�*�칥_�7�nӋ>/n Case study: Ooredoo Myanmar – March 2015 8 Mobile adoption for women in Myanmar: Key barriers and challenges Cost Cost has historically been one of the biggest barriers to mobile adoption in Myanmar. 0000005168 00000 n <<934B4D4B62BABF4D9CF118D614CD7813>]/Prev 414829/XRefStm 1753>> 0000001942 00000 n f+t *�f���S7���/�pP���y�X�@���|�����g`@J�K#�����$�w?X0�Q�ڷ-���oT@��;����\�s���h�5�Q�BF������^�A�~�fٸ-V4B�:���dnd�q4hF�n�bB. 0000188343 00000 n M- Pesa provides both ‘banked’ and ‘unbanked’ individuals with access to money transactions at affordable prices.