Newton’s third law states that “for every action, there is an equal and opposite reaction.”. Instead of showing employees where they can find your brand guidelines online, you could give them this book on their first day. And even more ways of creating the same type of design work. These days, many brand names are made up, missing letters or are a mashup of multiple words. Some places may need a bold font, a medium or a minimal font but they will not know that unless you tell them. Ultimately, style guides are not about crafting hard and fast rules for every little piece of your brand. Even the most successful businesses rebrand, especially when brand recognition starts to decrease and their target audience starts favoring competitors. Sometimes, a business is presented with an opportunity to expand or target a new market or to expand its product offerings and increase its market share. Infographics are one of the best ways to present information in a visually engaging way. If you can’t come up with five, at least pick three and fill the other two spots out with some neutral colors. A generic logo, like the one you get from an online logo generator or logo store, will hurt your business. So, get to know who they are. C'est parti ! If you include a culture section in your brand guidelines like Twitter did, you can show how branding goes beyond design–it’s also a mindset. There are words out there that no matter how many times you read it, you still will never know how to pronounce it correctly. If you really want to show off your product or app in the best light, include some high-quality product screenshots. To achieve that level of recognition, they normally use the same camera settings in every photo. When people see that graphic out in the world they should immediately think about your company. Tailor Brands is a free logo maker. The original Tropicana logo featured a unique, signature design— an orange punctured by a straw. These PPT Slides are compatible with Google Slides, Want Changes to This PPT Slide? Also, consider revising your brand slogan or business tagline when you rename your business. That creates an identity crisis that you can easily solve. This approach also allows companies to inject their brand voice into every aspect of their marketing. In this case, it was an image that must have spoken to them, and in turn, influenced their whole brand. And whether it be serious, or playful, they can set that tone from the beginning. Set the tone of your brand from the beginning with a great title page like in this template. We’ve also gathered a list of rebranding failures to help you avoid a similar fate. What is the current public perception of your business? Don’t use clashing styles and don’t over-illustrate. How do you convey your company culture to prospective employees and fans of your brand? Register on our website and start downloading without limits! By including a handsome photograph of this object in their brand presentation… Using color to help readers move from section to section is a classic design hack. You can also keep a guide like this on your desktop or save it to your Google Drive for easy access. This did not go unnoticed. Professionally designed logos don’t need to cost tens of thousands of dollars. As in all aspects of your business, make your name easy for your customers. If you took a quick look at the official brand colors from Mozilla you would probably be able to figure out which were the main and secondary colors instantly. Read about 5 major rebranding failures and what you can learn from them. Or a hex code for one of your brand colors doesn’t render correctly in a video editing tool. That way, you avoid limiting yourself for future growth opportunities. In the US, Pabst Blue Ribbon brings to mind a couple of things: frat guys and hipsters. All our content is 100% compatible with Google Slides. While we strongly advise against changing your business name just because you’re in the mood for something new, there are times when it’s in your business’s best interest to take the plunge. We recently wrote about Uber’s successful rebranding efforts. Cases studies could help here. From their brand colors to the motto and even the headers of each page. Minimize the risk of customer confusion through a carefully planned launch that showcases the story behind the rebrand. A corporate branding is describing when a company applies their name to a particular item. Maybe your business started off selling personalized t-shirts, but now you want to expand your market share and product offerings to add customized coffee mugs and other product offerings. Or some fun facts about the founders that may have influenced your current visual brand. Your logo is one of the first things people will associate with your brand. Stop that new intern from replacing your carefully chosen typeface with the dreaded Comic Sans MS by detailing all of your brand’s typography in your guide. You can only download one more template. Now that you have a lot more space to work with, you can explain why certain colors or fonts were selected.